Workwear Group Uniforms worked closely in collaboration with Genevieve Smart to bring her design to life while ensuring that the uniforms were fit for purpose, functional, and comfortable to wear. To achieve this, there were brand ambassadors who provided input on design and style and participated in wearer trials. 

“This program has been characterised by its high level of engagement, uniting various key stakeholders in a collective effort,” Workwear Group Uniforms’ Design Manager, Arthur Thomasse, said. “Workwear Group Uniforms’ team of designers, garment technicians, patternmakers, and fabric technologists greatly value the opportunity to collaborate with esteemed industry experts.” 

The uniforms were a year in the making and are a complete refresh from Jetstar’s uniform of the last 20 years – since their initial launch. 

“This partnership serves as a continuous learning experience, shedding light on the nuanced differences between retail and the uniform sector,” Thomasse continued. “It’s an enriching journey where the exchange of ideas and perspectives contribute to the team’s growth and development.” 

If you’re looking for a bespoke uniform program with a dedicated team, reach out to us here.